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Spy

packaging design, brand innovation, spy winecooler, alcobev, alcohol, rtd, thailand square44

The Brief:

How a Successful Innovation Strategy can drive Brand Modernization

The team of Siam Winery briefed us to look into Brand Modernization of their iconic brand SPY struggling to engage the new generation of consumers, the late Millennials and early Gen-Z’s within a very competitive and innovative product category of alcoholic RTD’s.

While the brand has its loyal consumer base, the risk was high to lose those by making radical changes to the brand identity its look and feel. So, how to build a Successful Innovation Strategy to drive Brand Modernization without loosing existing consumer?

Successfully Touching Up SPY Wine Cooler

We carefully touched-up the design of the core range of SPY wine cooler adding design features bringing in depth, textures, but retaining its minimalist style by “changing everything without changing anything”, but achieve a more contemporary look and premium appeal.

brand modernization packaging design and innovation for spy winecooler in thailand by square44
brand modernization packaging design and innovation for spy winecooler in thailand by square44
brand modernization packaging design and innovation for spy winecooler in thailand by square44

Successfully Modernizing SPY Cocktails

This younger and more innovative range we revamped into a more colorful and vibrant range using a beach theme to address and recruit the young crown for the brand.

Successful Innovation SPY zero sugar Wine Cooler

Following the global trend of sugar awareness and health concerns towards products containing huge amount of sugar, Siam Winery launched as one of the first alcohol companies in the region a zero sugar range for its SPY Wine Cooler brand.

Healthy living and healthier partying combined was the angle to look at to reach those aware consumer.

Brand Modernization

Brand Modernization and Innovation essential to not loose track with the new generation of consumer and their demands

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Inspired? Have a heritage brand that is in need of modernization? Planning an innovation strategy to inject new life into a brand? Looking for specialized alcohol packaging design solutions or a fresh look for a new RTD alcobev launch? Get in touch to start a conversation today!

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